Decentralized Identity: What it is and why it should matter to you
Podcast #7 - A discussion with Seema Khinda Johnson
Hello and welcome to Brand N3xt.
After a short pause in Podcasting we are back with the first in another batch of amazing discussions. We’ve got interviews with start-up founders, artists, educators and builders. Hopefully something for everyone interested in finding out what web3 and metaverse can mean to them.
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Educate people and brands about the potential for Web3 to deliver positive change.
Highlight the use cases that are likely to drive scale and adoption.
Spotlight the innovators who are leading and building in the space.
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Decentralized identity. It’s without a doubt one of the innovations that has me most excited about the future potential for web3.
You might be asking your self - what is decentralized identity? In today’s conversation, I speak with Seema Khinda Johnson about her company Nuggets and how they are building decentralized identity solutions designed to protect us against identity theft. It’s a huge and growing problem. It’s so big in fact that even if it’s never happened to you, I’m sure you’ve felt the effect. The moment of panic when you don’t recognise a charge on your credit card and you think it might be fraud, or when your bank calls you to validate a transaction and you have to think if it was really you.
This is just one use case, but it’s so important. Anyways, have a listen to learn more about Decentralized Identity, why it’s important and how it will impact everyone in the future.
SPECIFIC TOPICS:
In my conversation with Seema we covered a wide range of topics, but some of the things we talk about include:
How and why she launched a blockchain business focused on identity
What is decentralized and self-sovereign identity.
Why decentralized identity is critical for both people and for brands
Key use cases for the technology, and what it will mean for marketing use cases such as personalization, crm, etc
Other brands and approaches to decentralized identity - for example prioritizing social media
ZK proofs as a technology enabler. What they are and why they are important.
Her vision for the future and how the technology will mature and grow
A few points of advice we can take today.
LINKS TO THE PODCAST:
You can listen to the Podcast by following one of the below links to the show on Spotify, Apple Podcasts, or YouTube. Or you can search for Brand N3xt on your favorite streaming platform.
CREDITS:
Host: Justin Peyton
Guest: Seema Khinda Johnson
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Nothing in this newsletter is intended as legal advice or financial advice.
This newsletter is for educational and entertainment purposes. It is not investment advice of any kind, and no discussion should be viewed as a recommendation to make any financial decisions related to assets of any kind.