Open Loyalty
Podcast Season #2 - Episode #10 with Brent Annells
Welcome back to Brand N3xt.
We’re kicking off season two of the Podcast with a bang thanks to our amazing guest Brent Annells. I want to thank all of my subscribers who have stuck with us while we’ve had a short break at the start of the year. I also want to thank those of you who joined between seasons. For those of you who are new to Brand N3xt, we are a semi-regular newsletter and podcast with a three-part mission:
Educate people and brands about the potential for Web3 and emerging technologies to deliver positive change.
Highlight the use cases that are likely to drive scale, adoption, and most importantly business value.
Spotlight the innovators who are leading and building in the space.
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“My member can get cool stuff because you can treat them like your member”
-Brent Annells
Last year we saw the world of web3 shift from talking about speculative value and flipping NFTs to obsessing over utility. The elephant in the room though was always that no one could really define was “utility” meant.
That’s where Brent and the team from Smart Token Labs come in.
While most people were busy focusing on the art and speculation, Smart Token Labs were already building multiple open-source web3 products including Token Script and Alpha wallet. What are those you are asking. Well you’ll have to listen in to find out. You will hear about what Brent and the team have been up to and how they have been pioneering utility from day one. More than that, what you will hear is how they have been building a foundation for the future of loyalty - or Open Loyalty as they call it.
It’s an exciting discussion, and one that I hope will be of particular interest to all the brands and marketers who are listening in.
SPECIFIC TOPICS WE DISCUSS:
Brent has been at the forefront of emerging tech and channels for a long time. He built his reputation working with and helping to scale brands like Uber and Facebook to name just a few. He’s also worked on the agency side working directly with brands so he knows what they need. Now he’s busy showing the world how web3 is going to deliver value and what it offers to all of us. More specifically what we cover in our conversation is:
The products that Smart Token Labs has created and how they are being used.
Use case around tokenized car ownership and what benefits it will offer
How web3 solves many of the PII challenges associated with brand partnerships
Developing ticketing solutions and open perk solutions that both consumers and brands can leverage as a marketplace
The importance of wallets and tokens as reverse cookies in enabling Open Loyalty
The upcoming release of a Cricket membership - $20 for 20 pieces of utility
Open edition utility
How Marketers should think about Open Loyalty and token gated sponsorship
LINKS TO THE PODCAST:
You can listen to the Podcast by following one of the below links to the show on Spotify, Apple Podcasts, or YouTube. Or you can search for Brand N3xt on your favorite streaming platform.
CREDITS & LINKS:
Host: Justin Peyton
Guest: Brent Annells
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Nothing in this newsletter is intended as legal advice or financial advice.
This newsletter is for educational and entertainment purposes. It is not investment advice of any kind, and no discussion should be viewed as a recommendation to make any financial decisions related to assets of any kind.