The opportunity for brands: An interview with Diego Borgo
Podcast #1 - Resending due to fix links from the previous version.
Apologies everyone. I am resending this newsletter as there were a few bad links in the last version.
Hello, and welcome back to BRAND N3XT.
Instead of the usual newsletter, I am writing today to kick off the new Podcast series with an amazing interview that I had a few weeks back with Diego Borgo. Diego is a recognized leader in the NFT and Web3 and in our conversation, he shares lessons and observations about what it takes to be successful in the space today
But before getting into that, I want to welcome all our new subscribers. BRAND N3XT will be a newsletter that is focused on highlighting the ways in which Web3 technologies can be a force for good, and the role that brands and businesses will play in making that happen. We do this in three ways:
A newsletter whose purpose is to educate people and brands about the potential value that Web3 and Metaversal technologies offer to both business and everyday people
A podcast that spotlight the innovators (people, start-ups, and brands) who are leading and building in the space.
Thought use case write-ups that clarify the value proposition of the technology and where we are likely to see scale, adoption, and most importantly value creation for all participants.
PODCAST EPISODE 1 - AN INTERVIEW WITH DIEGO BORGO
As a Metaverse native, Web3 ambassador, NFT collector, and advisor to global brands, Diego has made it his personal mission to lead the mainstream adoption of blockchain and NFT technology. He works with major global brands and NFT native brands in both as both an advisor and a builder and can often be seen speaking at conferences and keynotes.
He famously worked with Adidas to help bring their "Into the Metaverse" project to life. But some of the other brands he has worked with include G-Star, Unilever, L'Oreal, Skoda, Salesforce, and Web3 native brands like Boson Protocol and The Fabricant.
But Diego isn't just a new Web3 wonder, he has an MBA in Marketing and brings over 10 years of experience in Digital Strategy, Content, and Marketing to the table making him one of those rare individuals who are truly capable of connecting the now, the next, and the known needs of today's modern marketer.
PODCAST TOPICS:
In my conversation with Diego, he shares lessons and observations about what it takes to be successful in the space today. More specifically we discuss:
What initially got him excited about NFTs, Web3, and how he entered the space
Lessons from the brands that he has worked with and consulted with, and what it takes to be successful
Reactions that he has seen from brands to the current bear market conditions and volatility
His personal mission to bring people and brands into Web3 in a safe way, and the role of both his Discord channel #RightClickSaveAs and his new course with Nas Academy in making it happen
A few of his favorite projects and what he loves about them
The importance of Utility in the NFT space
A few of his predictions for the future
And much more
THE PODCAST:
You can listen to the Podcast by following one of the below links to your preferred streaming platform.
SPOTIFY PODCASTS
APPLE PODCASTS
RSS
Or if you prefer, you can watch the conversation unfold on YouTube by clicking on the video link below.
FOR ADDITIONAL CONTEXT, HERE ARE LINKS TO SOME OF DIEGO’S PAST WORK, AND TO THE PROJECTS WE DISCUSSED IN THE EPISODE
As background into Diego's past work, and in reference to the projects he mentioned during this podcast, I've attached the following links:
LINKS TO LEARN MORE ABOUT DIEGO AND TO KEEP UP WITH HIS WORK
CREDITS
Host: Justin Peyton
Guest: Diego Borgo
Nothing in this newsletter is intended as financial advice. This newsletter is for educational and entertainment purposes. It is not investment advice of any kind, and no discussion should be viewed as a recommendation to make any financial decisions related to assets of any kind.