What it means to be a marketer in Web3
Podcast #2 - An interview with Tim Walther
Hello, and welcome back to BRAND N3XT, where we explore the potential for Web3 technologies to deliver a positive impact for people, brands and culture. We do this in three ways:
A newsletter designed to educate people and brands about the potential value that Web3 and Metaversal technologies offer to both business and everyday people
A podcast that spotlight the innovators (people, start-ups, and brands) who are leading and building in the space.
Use case write-ups that clarify the value proposition of the technology where we are likely to see scale, adoption, and value creation for all participants.
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PODCAST EPISODE 2 - DRIVING INTO WEB3. A DISCUSSION WITH TIM WALTHER
Tim Walther is a long-term marketing professional or he refers to himself on LinkedIn: a marketing nerd. His path into Web3 and the Metaverse isn’t a straight line, but his experience has probably prepared him for these new primitives like few others. His experience includes a Masters in Communication, Film & Television as well as time working for Germany’s biggest media broadcaster ProSiebenSat.1. In short, Tim knows how to tell great stories and more importantly, how to connect with people on an emotional level.
In 2011, Tim joined Volkswagen where he has held various marketing roles before taking on his current position as Group Manager for NFTs and Metaverse. There aren’t a huge number of brands out there with dedicated roles in this area yet, but Tim has been in the role and doing it for nearly a year. He is a pioneer who is defining what it means for marketers to enter Web3 and he’s paving the way to success.
He recently gave talks to both TED X and at MET AMS, and will be speaking at DMexco in Germany later this year.
PODCAST TOPICS:
In our conversation, Tim shares his view on the potential that Web3 technologies offer to brand marketers and shares a few observations about how he envisions success in the space today. More specifically we discuss:
The role of a Metaverse and NFT specialist for a global brand
Examples of what brands in the VW family have done and how they can learn from each other
What success means for brands working on the frontier
The importance of up-skilling your organisation
The impact of crypto prices and volatility on marketing belief
Advice to marketers who want to dive into Web3
THE PODCAST:
You can listen to the Podcast by following one of the below links to your preferred streaming platform.
LINKS FROM THE SHOW
Several projects were mentioned during my discussion with Tim. For your benefit, I've attached links to those projects such that you can learn more:
CREDITS
Host: Justin Peyton
Guest: Tim Walther
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Nothing in this newsletter is intended as financial advice. This newsletter is for educational and entertainment purposes. It is not investment advice of any kind, and no discussion should be viewed as a recommendation to make any financial decisions related to assets of any kind.