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Hey Justin - loved reading this - many thanks for taking the time to write these super informative posts. I have a question mainly coming from a position of ignorance - while you outline how useful to brands NFTs could be to provide greater control over the brand-customer/user relationship are there many signs that consumers are as enthusiastic? And if so are we currently talking about a pretty fervent bunch of early adopters (the LooksRare stats maybe?) but signs are that this will become a more universal way of doing things?

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Hey Ed - Thanks for the question and sorry for taking so long to reply. At this stage, I would definitely say that we are still talking about eager early adopters. That said, when Use Cases are created with the potential to make things easier, they tend to scale. And while not all the tech is in place to really deliver on that, there are a lot people working on developing says to create gated content services, or other NFT accessible experiences that can operate seemlessly. So while it's early, in my mind it is a space to watch.

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So far, the Netiverse is just a better way of letting them show you the game. Next up is giving every viewer personal control of their viewpoint. So, for example, you could zoom in and automatically track a given player. Your view on one screen, theirs on another. Nothing more than video game technology with a live feed.

As for airdrops, it seems to me that your luxury brand car company would have a strong incentive to provide a private blockchain in order to insulate their customers from competitive attacks. Or would the user be able to control who can access what parts of their personal data?

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