This is the most complete and tangible write down I've read when it comes to the opportunity of tokenising brand loyalty programs. There's a few very compelling concepts here, both on break down between reward coins and activity tokens, as well as the composability of the embedded smart contracts. Especially love the idea on not requiring wallet access and hiding some of the BC complexity for loyalty program members.
Hat off for this impressive article Justin, I'm pretty baffled by the depth of this article. I would say in terms of technology take a look to Sayl (saylcloud.com), they're well on its way to do what you describe.
This is the most complete and tangible write down I've read when it comes to the opportunity of tokenising brand loyalty programs. There's a few very compelling concepts here, both on break down between reward coins and activity tokens, as well as the composability of the embedded smart contracts. Especially love the idea on not requiring wallet access and hiding some of the BC complexity for loyalty program members.
Hat off for this impressive article Justin, I'm pretty baffled by the depth of this article. I would say in terms of technology take a look to Sayl (saylcloud.com), they're well on its way to do what you describe.
Great ideas, great article. Loving the idea to encourage more sustainability too 😉